The Ultimate guide to TRAI DLT Template Registration

Download template registration pdf guide by various opertors

Transactional – Any message which contains an OTP and requires or relates to a banking transaction initiated by a bank customer will only be considered as transactional. This is applicable to all banks (national/scheduled/private/govt and even MNC’s).

Illustration

• OTP message required for completing a net-banking transaction.
• OTP message required for completing credit/debit card transactions at a merchant location.

Service Implicit 

Any message arising out of customers action or his existing relationship with 

the enterprise that is not promotional will be considered as a Service-Implicit message. 

Illustration 

• Confirmation messages of Net-banking and credit/debit card transactions. 
• Product purchase confirmation, delivery status, etc. from e-comm websites. 
• Customers make payments through Payment Wallet over the E-Commerce website / mobile app and an OTP is sent to complete the transaction. 
• OTP is required for e-comm website, app login, social media apps, authentication/verification links, securities trading, Demat account operations, KYC, e-wallet registration, etc. 
• Messages from TSP/ISP. 
• Periodic balance info, bill generation, bill dispatch, due date reminders, recharge confirmation (DTH, cable, prepaid electricity recharge, etc) 
• Delivery notifications, updates, and periodic upgrades. 
• Messages from retail stores related to the bill, warranty
• Messages from schools-attendance/transport alerts
• Messages from  hospitals/clinics/pharmacies/radiologists/pathologists about registration, appointment, discharge, reports. 
• Confirmatory messages from app-based services. 
• Govt/DOT/TRAI mandated messages. 
• Service updates from car workshops, repair shops, gadgets service centers. 
• Directory services like Justdial, yellow pages. 
• Day-end/month-end settlement alerts to securities/demat account holders. 

Service Explicit 

These are the messages which require explicit consent from the customer, that have been verified directly from the recipient in a robust and verifiable manner and recorded by the consent registrar. Any service message which doesn’t fall under the service-implicit category. 

Note: Additionally, the customer consent template needs to be linked to content templates in the service explicit category.

Illustration 

Messages to the existing customers recommending or promoting their other products or services. 

Promotional 

Any message with an intention to promote or sell a product, goods or service. Service content mixed with promotional content is also treated as promotional. These messages will be sent to customers after performing the preference and consent scrubbing function. 

Note: Additionally, the customer consent template needs to be linked to content templates in the service explicit category.

Content Template Validations 

• 2 or more spaces are not supposed to use between 2 words, before word or afterword. 
• All special characters are being allowed currently. 
• The variable format is {#var#} which is case sensitive. 
• Or a variable can be inserted by clicking the radio button (insert variable) above the text box. 
• Trans/Service category messages should have variables mandatorily. 
• Promo categories can have complete fixed content or with variable parts. 
• There is no limitation in no. of variables per message. 
• Values like amount, date, a/c no, merchant names, OTP, codes, URL, customer names, card type, etc. need to be replaced with variables. 

Watch Airtel Content Template video guide –

Do’s for Content Template 

• Use a promotional category for communications intended to send from numerical sender id only. 
• Transactional category to be used by banking enterprises only & for OTP messages during fund transfer; online payment; merchant txn only. 
• Service – explicit category needs to link consent templates as well, without which the template gets rejected. 
• Choose a relevant/recognizable name for templates. 
• Use the message type as “TEXT” for all general messages & “Unicode” for regional messages. 
• Variable {#var#} insertion to be required against values like a date; amount; a/c no; OTP; names; etc… 

Don’ts for Content Template 

• Not linking consent templates for content template categories “promotional” & “service – explicit”. 
• Same content template against multiple headers. 
• Header selection against irrelevant templates. 
• Selecting the “Transactional” category by non-banking enterprises. 
• No or invalid variable format in templates. 
• Using double spaces in templates (this can be pre-checked by verifying the template on notepad++ before template submission). 
• Templates with less than 6 char or variable insertion alone as a template. 

Consent Template 

A standard message that is sent to end-users of the enterprise for their consent to receive communications from respective enterprises.

*Above image is taken from the VIL DLT Platform for reference. 

Template Name: Name as per the choice 

Brand Name: The product/trade name or if they have multiple brand names 

Ex: Enterprise “Jubilant Food Works” owns 3 brand portfolios “Domino’s Pizza; Dunkin’ Donuts & Hong’s Kitchen”. 

Watch Airtel Consent Template video guide –

Scope of consent: Content they want to send to end-users (We would like to send communication regarding all marketing offers and events to our registered customers. {opt-out procedure can also be given}). It should not contain any actual message contents. 

Ex: Would Like to Send Communication Regarding All Marketing Offers and Events to Our Registered Customers

“ABC Solutions” needs Your Consent in Order to Serve You Better. We May Send You Messages About Your Account Information, Activity, and Our Best Offers

We will send you updates, transactions, recommendations of our services, or products being a registered customer with us. 

Airtel Guide for Bulk Consent data upload with CSV file –

With the above details filled, enterprises can submit the template for approval. There is no limitation for enterprise on the creation of no. of consent templates. Post-approval by the registrar, an enterprise can link these consent template to their content templates in promotional or service explicit category accordingly

Do’s for Consent Template 

Choose a short name to a template that is relevant. This helps in choosing the right consent template while creating content templates in promotional or service explicit categories. 

• Brand name should be relevant to details mentioned in the scope of content 
• The scope of content should be relevant to the mentioned brand & intent of the consent to be mentioned. 
• If an entity wants to provide opt-out information, that needs to be provided completely. 

Ex: “To opt-out, send SMS as STOP to 1234567890” 

Don’ts for Consent Template

• Not to use generic names for templates like “template1; etc..”. 
• Not to mention invalid or irrelevant names under the brand. This will be treated as an invalid template. 
• Not to enter actual messages sent to customers, no short messages like “consent; SMS to customers; etc…” 
• No variable to be used in the scope of consent, as variable applicable to content templates only. 
• Multiple consents not required by the entity unless it is required by an enterprise, like the example mentioned explaining the brand name field.