Promote Your Mobile App using the Power of SMS Marketing!
From waking us up in the morning to helping us perform daily activities such as booking cabs, ordering food, etc., mobile apps have become an essential part of our lives. There are hundreds of thousands of apps on the App Store and Google Play Store combined!
With the cutthroat competition, it is no wonder that your app is not getting a lot of attention. So you’ve got an application in the store, but how do you make it easy for people to download your app? One of the marvelous channels to promote downloads that we all tend to underestimate sometimes is the SMS Marketing channel.
Make People Notice Your App
By now, you must have tried various ways to get people to notice your app, including, Email Marketing, Traditional Marketing such as Ads and Print Media, etc. The issue is that there is already a lot of dins in these methods. Whereas in SMS Marketing, there is still an 82% open rate, with 90% of people reading them in under 3 minutes. People even now read every text message they get, and it is not going to change anytime soon.
Sending a text message to your list comprising the features of the app can do wonders for the download rates of your app!
Wake Up the Passive Users
Not every user uses the app regularly. There could be numerous reasons for this to occur. Few ways to prevent an increased number in dormant users is to update the app frequently for customer satisfaction, optimized end-user experience, or fix bugs. You can analyze the customer requirements by surveying app users.
In any case, when you witness a downfall in regular app users, you can notify them with a gentle text message reminder. The message can include a few major updates that the app has been through.
Make Downloading Simple
A principal feature of using text messages is that you can add links to your message. When a user clicks on the link, he/she is automatically redirected to the download page of the app in the app store.
At this point, you might be thinking, “Links are often added in an Email too. How is this different?” With Emails, you cannot be sure that the user is going to open it using their mobile device. They might read it on their desktop, and therefore, cannot download from the attached link.
A direct link in a text message clears all these doubts!